The systematic assessment and development of competencies and performance are essential to ensuring continuous improvement in the quality of teaching, learning, and research within higher education institutions. Such assessments serve not only as a mechanism for monitoring the professional growth and academic contributions of lecturers, but also as a structured process to provide constructive feedback, uphold quality assurance, and meet accreditation standards. Furthermore, this process plays a crucial role in fostering self-development, advancing academic careers, and cultivating a culture of excellence, integrity, and accountability that supports the long-term mission of the university